As Creative Director & co-founder of Gersey Labs, Tim applies his creative leadership to a range of projects from music cd packaging to corporate identities to websites to annual reports — winning awards along the way. Tim credits his success to an approach that deals with subject matter as opposed to flavors-of-the-day or certain “looks” for certain industries. Tim reflects, “All bands need not look alike and all bio-techs need not look alike. I truly believe that flavors fade while ideas endure. If a design truly represents the client, that truth will resonate and be compelling. Gersey Labs applies this philosophy to each and every project.”